Sennheiser organises its inaugural Demo Day in Kuala Lumpuradmin
18 May 2016, Mutiara Damansara, Selangor – The first Sennheiser Demo Workshop was held in Malaysia on 26 April 2016 at the Bentley Auditorium. Jointly organised by Sennheiser Asia and its local distributor, Acoustic & Lighting System (A&L), the workshop was Sennheiser’s latest educational-driven event in recent years, targeted at Malaysian rental companies and entertainment industry players. The Sennheiser Demo Day was part of the audio specialist’s growing educational efforts to increase its product and technical know-how amongst audio professionals and sound engineers in Malaysia.
Conducted in an educational and interactive format, the workshop was presented by Garry Tjin, Professional Systems Product Specialist, and Herman Suparman, Project Manager at Sennheiser Asia. Workshop attendees gained extensive knowledge through a series of theory and practical demonstrations. They were also able to explore the full range of Sennheiser’s wired and wireless microphones including the Digital 9000 system, learn new miking techniques for a wide range of live sound applications, and engage in a physical soundcheck session. The demo day also offered attendees an aural experience to discover the full potential of Sennheiser’s superior microphone quality through live music demonstrations by a popular rock band in Malaysia, RELENT. “Even though the price is a little steep, judging by the quality of the sound these mics can give, it’s definitely worth it,” acclaimed one of the audience members that evening.
To complement other audio components of the event, the workshop was supported with the Solid State Logic L500 as its front-of-house console, along with a range of L-Acoustics speakers. Special guest Dominic Koh, Product and Marketing Manager of Solid State Logic Asia, was invited to share the features and functions of the SSL Live Console such as its touch screen functions, faders, effects and reverbs. A hands-on session with the console was open to the floor after the presentation. “It was definitely beneficial for me as I was able to experience the SSL Console with my own hands,” commented one of the audience in attendance. “The reverbs were great in the SSL Console. It was easy to configure and monitor once I get the hang of it,” commented another.
The workshop ended with a networking session which saw a good crowd enquiring further on the products. “This is definitely a good start for us at Sennheiser to add value to the music and entertainment industry in Malaysia. We are looking forward to more events and engagements with the local music community here,” says Norhisham Mohamad, Sales Manager at Sennheiser Asia.